The choices are overwhelming, and the stakes are high. Searching for colleges where they will thrive, students compile their lists using standard metrics—size, location, major—unaware that they are eliminating some great options.

Unfortunately, this means that a lot of students end up at colleges that don’t work out for them. Six-year college graduation rates are now hovering at 60 percent. With the current approach, poor retention and graduation rates are no surprise.

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